To Stage...or Not to Stage?

To Stage...or Not to Stage?

Staging is not just about making a house look attractive; it offers numerous other advantages as well. Our recent study reveals that staging can actually help homeowners earn a higher profit by increasing the listing price or attracting offers above the asking price.

In addition to the financial benefits, staging can also help sell a home faster, generate more bids, and result in better showings. For homeowners who neglect staging, this could mean leaving money on the table during the closing process or having their home sit on the market for a longer period of time. Either way, it is unlikely to bring them happiness. However, staging is not only beneficial for homeowners; it also has advantages for agents. With a growing number of agents entering the industry and a limited supply of available properties, winning listings has become increasingly challenging.

 In today's market, clients seek options, and basic services are no longer sufficient. In a recent survey of homeowners, 72% stated that they selected an agent who presented various options, and 77% indicated they would prefer an agent offering a pay-at-closing solution.

Financing staging does not have to be an issue. How do you cover the costs of staging? Nearly one in four agents mentioned that they personally finance staging for their clients. Over time, this can accumulate and become a significant burden. Instead of having to pay out of pocket to maintain your listings, there are alternative solutions available.


No matter how you slice it, buying or selling a home is a big decision. And when you’re going through any change in your life and you need some guidance, what do you do? You get advice from people who know what they’re talking about.

Moving is no exception. You need insights from the pros to help you feel confident in your decision. Freddie Mac explains it like this:

“As you set out to find the right home for your family, be sure to select experienced, trusted professionals who will help you make informed decisions and avoid pitfalls.”

And while perfect advice isn’t possible – not even from the experts, what you can get is the very best advice out there. If you’re looking to buy or sell a home, you want an expert on your side to help you each step of the way. Let’s connect so you have advice you can count on.

Registration will begin April 3rd. All potential buyers will need to submit some documents, along with a CalHFA pre-approval letter from a lender as part of CalHFA's registration requirements.

Registration will close on April 29th. Shortly after, they will begin issuing vouchers in a lottery style to the winners. Each voucher lasts for 90 days so buyers who receive one will need to move quickly on their purchases.


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